Facebook could not reach an agreement with Apple.
As a result, Apple released iOS 14.5, where they updated the tracking feature of mobile apps. Now users of all apps have been given the choice of allowing their actions to be tracked or not.
What does this mean? Most will probably turn this feature off. After all, no one likes to be tracked by anyone. In the end, this innovation will cause huge losses for Facebook and for its advertisers, like me or you.
Ads may be getting more expensive because of this.